King Price turned 2 and to mark the occasion, the king did what any self-respecting monarch would do: upgraded the royal messaging. The brand new TV advert is now live on MNet, DStv, and eTV, and it does something most insurance ads simply don’t bother doing. It explains, clearly and cleverly, why your car insurance premium should cost you less every single month.
Key Takeaways
- King Price car insurance premiums decrease every month as your car depreciates in value.
- The new TV advert uses animation by Halo to illustrate how monthly premium decreases work.
- The advert is live on MNet, DStv, and eTV, and available on the King Price YouTube channel.
- A nationwide campaign including radio ads, billboards, banners, and print is rolling out across South Africa.
- King Price was voted Best Short-Term Insurer in South Africa, and this campaign explains why.
Why King Price made this advert
Most insurers increase your premium every year, even as your car gets older and worth less. King Price does the opposite. As your car depreciates, your premium decreases, month after month. The new advert exists to make sure every South African knows that this is not only possible, it’s the way insurance should work.
The campaign also celebrates a milestone. Two years in, King Price had already been voted Best Short-Term Insurer in South Africa. That’s not a small thing in a market full of big, established names. The new look and messaging are a way of saying: the king is here to stay, and the kingdom is growing.
King Price was voted Best Short-Term Insurer in South Africa within its first two years of operation.
- Depreciation
- The reduction in the market value of your car over time due to age, wear, and mileage. King Price uses your car’s depreciation to calculate your monthly premium, so as your car loses value, your premium decreases.
What the advert actually shows
The advert was produced with animation by Halo, and it does a genuinely clever job of making a financial concept visual and easy to understand. Watching a premium tick downward every month is surprisingly satisfying, especially if you’ve ever winced at a renewal notice going the other way.
The core message is simple: your car is worth less every month, so your insurance should cost less every month. King Price is the insurer that actually does this. No smoke, no mirrors, just premiums that follow the real-world value of your car downward.
King Price's premiums decrease monthly based on the depreciation of your car. As the ads say, the signs to switch to King Price really are everywhere.
Where to watch the advert
The advert is running on MNet, DStv, and eTV for the next few months. You can also watch it any time on the King Price YouTube channel. If you missed it on TV, you haven’t missed it for good.
The campaign beyond the TV screen
The TV advert is just the opening move. A full nationwide campaign is rolling out, and it covers every channel you can think of:
- Radio ads
- Billboards across South Africa
- Banners
- Print ads
The campaign line says it best: the signs to switch to King Price really are everywhere. That’s not just a slogan. It’s a literal description of where you’ll be seeing the king’s message over the coming months.
How King Price’s decreasing premium model works
If you haven’t come across this before, here’s the short version of how it works in practice.
How King Price's monthly decreasing premium works
Understand the three steps behind King Price's unique decreasing premium model for car insurance.
Your car's value is tracked monthly
King Price monitors the market depreciation of your specific car model. As the car loses value over time, the insured value decreases accordingly.
Your premium is recalculated every month
Because your premium is based on the insured value of your car, it decreases each month in line with the car's depreciation. You pay less as your car ages.
You save money without losing cover
Your cover doesn't shrink. You're still fully insured for the current market value of your car. You simply stop overpaying for a car that's worth less than it was last year.
King Price vs traditional car insurance: what’s different?
To put the decreasing premium model in context, here’s how it compares to the way most traditional insurers operate.
| Feature | King Price | Traditional insurer |
|---|---|---|
| Premium direction | Decreases monthly as car depreciates | Typically increases annually at renewal |
| Basis for premium | Current market value of your car | Often based on original insured value or CPI increases |
| Transparency | Monthly decrease visible on your policy | Increases often applied without clear explanation |
| Award recognition | Voted Best Short-Term Insurer in South Africa | Varies by provider |
Traditional car insurance premiums in South Africa typically increase at renewal, often in line with CPI, even as the vehicle's market value decreases.
What South Africans say about the campaign
The response to the advert has been enthusiastic. King Price ran a competition on its Facebook page asking clients and followers for the funniest, coolest, and most creative comments about the new ad. The engagement showed something important: South Africans are genuinely interested in an insurer that explains its pricing in plain terms and makes the benefit visible.
King Price Facebook campaign engagement
King Price's Facebook competition on the new advert generated strong engagement, with clients and followers submitting creative and humorous comments, reflecting positive reception of the decreasing premium concept.
King Price ran a Facebook competition inviting followers to submit their funniest and most creative comments about the new TV advert as part of the campaign launch.
The bottom line
King Price’s new TV advert is more than a launch announcement. It’s a clear, animated explanation of why the king’s car insurance is genuinely different: premiums that decrease every month as your car loses value. The nationwide campaign makes sure that message reaches every corner of South Africa, on every screen, every billboard, and every radio station. If you haven’t seen it yet, watch it above. And if you haven’t switched yet, the signs really are everywhere.
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Frequently asked questions
Yes. King Price calculates your car insurance premium based on the current market value of your car. As your car depreciates month by month, your premium decreases accordingly. You pay less over time without losing cover.
The advert is running on MNet, DStv, and eTV. You can also watch it any time on the King Price YouTube channel.
The campaign includes TV adverts on MNet, DStv, and eTV, as well as radio ads, billboards, banners, and print ads across South Africa.
The animation in the King Price TV advert was created by Halo. The animation illustrates how King Price premiums decrease monthly as your car depreciates.
King Price bases your premium on the current market value of your car. As your car depreciates, it’s worth less, so it costs less to insure. Most insurers increase premiums annually even as car values fall. King Price does the opposite.
You can get a quote online at insurance.kingprice.co.za or start an online quote at ssp.kingprice.co.za. The process takes just a few minutes.
Yes. Within its first two years of operation, King Price was voted Best Short-Term Insurer in South Africa. The new campaign celebrates this recognition alongside the king’s second birthday.
Ready to join the kingdom? Get a King Price car insurance quote and see how much you could save with premiums that actually decrease every month. Royal cover, without the royal price tag.
Update history (1)
- Restructured article Updated headings to sentence case. Removed third-party sign printing link. Preserved original voice, facts, and campaign details.
