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What does ‘retail value’ really mean?

When you take out car insurance with King Price, your car is insured for its retail value at the time of the incident, whether that’s a theft or an accident. But what does retail value actually mean, and why does it matter for your pocket? Let’s unpack it.

Key takeaways

  • Retail value is the price your car would sell for at a dealership right now.
  • King Price insures your car for its current retail value, not the price you paid for it.
  • A retail value policy gives you the best possible payout if your car is written off or stolen.
  • Car insurance is designed to indemnify you, meaning it returns you to your pre-incident financial position.
  • King Price automatically recalculates your car's depreciating retail value and reduces your premium every month.

What is retail value?

Here’s an easy way to remember it: when you think “retail”, think “shopping”. Retail value is the price your car would sell for, or “retail” for, at a dealership. It’s the amount a buyer would pay to drive that specific make, model, year, and condition off the forecourt today.

Retail value
The price a vehicle would sell for at a franchised or used-car dealership at a specific point in time. It is typically higher than trade-in value and is used by insurers to calculate the payout on a total loss claim.

In short: retail value is the amount it would cost to replace your car if it were written off in an accident or stolen. It’s the most comprehensive valuation basis you can have on a car insurance policy.

Why is retail value the best cover for a total loss?

If your car is completely wrecked or has vanished off the face of the earth, you’ll get the best possible payout if you insured it for its retail value. That’s because retail value reflects what it would actually cost to walk into a dealership and replace your car with an equivalent one.

The two other common valuation bases, trade value and market value, typically produce lower payouts. Trade value is what a dealer would offer you as a part-exchange, which is always lower than what they’d sell the car for. Market value sits somewhere in between but can vary depending on the source used to calculate it.

Car insurance valuation bases compared
Valuation basisWhat it representsTypical payout on total loss
Retail valueDealership selling price for your car todayHighest payout, closest to replacement cost
Market valueAverage of retail and trade valuesMid-range payout
Trade valueWhat a dealer would pay you as a part-exchangeLowest payout
Retail value is the price a vehicle would sell for at a dealership and is used to calculate total loss payouts on short-term insurance policies in South Africa.
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Why is your car insured for its value right now, not what you paid?

Car insurance is designed to indemnify you, not enrich you. Indemnification means returning you to the same financial position you were in before the incident, not a better one.

Indemnity
A principle of insurance that aims to restore the insured to the same financial position they were in immediately before a loss, without allowing them to profit from a claim.

Because cars depreciate the moment they leave the showroom, your car is worth less today than what you paid for it. Insuring it for the original purchase price would mean you’d receive more than your car is actually worth at the time of the claim, which would be enrichment, not indemnification. So your insurer uses the current retail value at the date of the incident.

Short-term insurance in South Africa operates on the principle of indemnity, which means the insured may not profit from a claim and is restored only to their pre-loss financial position.
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How does car depreciation affect your premium?

Every month that passes, your car is worth a little less. Most insurers know this, but they don’t always pass the savings on to you. You could be paying a premium based on a value that no longer reflects what your car is actually worth.

Here’s where the King Price difference steps in. King Price automatically calculates your car’s depreciating retail value every month and adjusts your premium accordingly. As your car’s retail value drops, so does your premium. Your car is still insured for the best possible value, at a premium that reflects what it’s actually worth right now.

Why pay the same premium every month for a payout that decreases every month? King Price tracks your car's depreciating retail value and passes those savings on to you automatically.
King Price Insurance, Official brand position at King Price Insurance

How to get a King Price car insurance quote

King Price automatically recalculates a vehicle's depreciating retail value monthly and reduces the client's premium accordingly.
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Original research

King Price depreciating premium model

King Price is the only South African insurer that automatically reduces car insurance premiums every month in line with the vehicle's depreciating retail value, meaning clients pay less as their car is worth less.

Method: Product feature as documented in the King Price insurance policy and product pages.King Price Insurance

The bottom line

Retail value is the most accurate and most generous valuation basis for car insurance in South Africa. It reflects what your car would actually sell for at a dealership today, which means it’s the closest thing to a true replacement cost if you ever need to claim. King Price insures your car for its current retail value and automatically lowers your premium every month as that value decreases. You get the best cover at a price that’s always fair.

Ready to save money the smart way? Get an online King Price car insurance quote and see your depreciating premium in action, or visit insurance.kingprice.co.za to find out more about our cover options.

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    The king

    The king is the official storyteller of the King Price kingdom, sharing smart tips, expert insights, and practical advice about car insurance. From explaining tricky insurance terms to helping South Africans save on their premiums, his mission is to make insurance easy to understand and even easier to use. With support from a royal council of actuaries, analysts, and insurance specialists, every article is written to help drivers stay informed and protected on the road.

    Psst… This blog provides general info only and doesn’t count as financial or product advice from King Price or our legal and compliance experts. Remember, all our premiums are risk-profile-dependent, and T’s and C’s apply. Our most up-to-date KPPD (policy wording) can always be found here. 

    Our website T’s and C’s can be found here. 

    King Price Insurance Company Ltd is a licensed non-life insurer and registered financial services provider. (Reg no. 2009/012496/06 | FSP no. 43862)