Have you heard the news? Of course you have, and it’s down to you that we have something new to brag about. King Price has been crowned the top insurer by South African consumers in the 2021 South African Insurance Sentiment Index, conducted by PwC SA in collaboration with BrandsEye. We scored 44.3% net sentiment, the highest of 15 insurers measured, and one of only 5 to earn a positive score. That crown belongs to every client who took a moment to share their experience online.
Key takeaways
- King Price scored 44.3% net sentiment, the highest of 15 insurers in the 2021 SA Insurance Sentiment Index.
- Only 5 of the 15 insurers measured achieved a positive net sentiment score.
- The index tracked over 450,000 consumer social media posts between April 2020 and March 2021.
- King Price's world-first decreasing premium model has saved clients over R200 million over 9 years.
- King Price covers personal and commercial risks, not just cars.
What the 2021 SA Insurance Sentiment Index measured
Net sentiment tracks all opinions expressed about a brand or product on social media. It’s calculated by subtracting the percentage of negative online mentions from the percentage of positive ones. A positive score means more people are saying good things than bad, and our 44.3% is the highest that any insurer achieved in this study.
- Net sentiment
- A measure of brand perception calculated by subtracting the percentage of negative online mentions from the percentage of positive online mentions. A positive score indicates more favourable than unfavourable public opinion.
2021 South African Insurance Sentiment Index
King Price achieved the highest net sentiment score of 44.3% among 15 insurers measured, and was one of only 5 insurers to record a positive net sentiment.
King Price scored 44.3% net sentiment, the highest of 15 insurers measured in the 2021 SA Insurance Sentiment Index.
Why this award is different from the rest
King Price is no stranger to awards. But this one hits differently. Every other accolade comes from a panel of judges or an industry body. This one came from you, South African consumers, speaking freely on social media, with no survey prompts and no incentives. Over 450,000 posts, tracked over a full year, and the verdict was clear.
It just confirms that as a proudly South African insurance company, we're noticeably making good on our commitment to deliver super cheap insurance and strangely simple service.
The world-first feature that keeps saving our clients money
One of the reasons South African consumers keep talking about King Price is our decreasing premium model, a world first, and still the only one of its kind. As your car depreciates in value, your monthly premium decreases to match. It’s the only fair and logical way to do car insurance, and it’s saved our clients over R200 million over the last 9 years.
- Decreasing premium
- A car insurance pricing model where your monthly premium reduces automatically as your car’s market value depreciates over time, so you never overpay for cover relative to what your car is actually worth.
King Price's decreasing premium model has saved clients over R200 million over 9 years.
More than just car insurance
King Price is best known for brilliant, affordable car insurance, but the kingdom covers far more than vehicles. Personal risks, commercial risks: if you own it, we’ll cover it. Comprehensively, cleverly, and sensibly.
| Cover category | Examples | Who it's for |
|---|---|---|
| Car insurance | Your car, third party liability, theft, hail, fire | Anyone who owns or finances a vehicle |
| Home contents insurance | Furniture, appliances, valuables inside your home | Homeowners and tenants |
| Buildings insurance | The physical structure of your home | Homeowners and landlords |
| Commercial insurance | Business vehicles, assets, liability | Business owners and entrepreneurs |
A full look at King Price’s recent awards
This isn’t the first time the kingdom has been recognised. Here’s a look at some of the awards we’ve picked up of late:
- The Star Readers’ Choice Awards 2020: Best Car Insurance Company (runner-up)
- The Star Readers’ Choice Awards 2020: Best Short Term Insurance Company (runner-up)
- Readers’ Choice Best of the Best in Pretoria 2020: Car Insurance Company (runner-up)
- Readers’ Choice Best of the Best in Pretoria 2020: Best Short Term Insurance Company (runner-up)
- 2021 SA Insurance Sentiment Index: Highest net sentiment score of all 15 insurers measured (winner)
King Price was a runner-up in multiple categories at The Star Readers' Choice Awards 2020 and the Readers' Choice Best of the Best in Pretoria 2020.
How to get a King Price quote
Ready to join the kingdom? Getting a quote takes less than three minutes. Here’s how:
How to get a King Price insurance quote
Get a personalised King Price insurance quote online in under three minutes.
Visit the quote tool
Go to insurance.kingprice.co.za and select the product you want to insure, car, home, buildings, or business.
Enter your details
Fill in the relevant information about yourself and the item you want to insure.
Choose your cover level
Review the cover options and pick the one that suits your needs and budget.
Confirm and activate your cover
Check your price, read the policy wording, and activate your cover instantly online.
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Frequently asked questions
The South African Insurance Sentiment Index is an annual study conducted by PwC SA and BrandsEye that tracks and analyses consumer opinions about South African insurers expressed on social media. It uses a combination of machine learning and human verification to categorise posts as positive, neutral, or negative, and calculates a net sentiment score for each insurer.
Net sentiment is the percentage of positive online mentions about a brand minus the percentage of negative mentions. A positive net sentiment score means more consumers are saying good things about an insurer than bad things, based on unprompted social media posts.
King Price’s decreasing premium model automatically reduces your monthly car insurance premium as your car depreciates in value. Because an older car is worth less, it costs less to replace or repair, so your premium decreases over time. This means you never overpay for the level of cover you actually need.
No. While King Price is best known for car insurance, the company also covers home contents, buildings, and commercial risks. If you own it, King Price will cover it.
King Price gives clients the freedom to manage their policies on the platform of their choice, whether that’s online, via the app, or by calling the team, whenever and wherever it’s convenient for them.
King Price has received multiple awards, including runner-up recognition at The Star Readers’ Choice Awards 2020 and the Readers’ Choice Best of the Best in Pretoria 2020, in both car insurance and short-term insurance categories. Most recently, King Price was named the top insurer in the 2021 SA Insurance Sentiment Index with the highest net sentiment score of 44.3% among 15 insurers.
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The throne is yours to claim. Get a King Price quote today and find out why South African consumers keep putting us at the top of the table.
