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Under-insurance

Under-insurance

Under-insurance triggers the average clause: payouts are scaled down by the ratio of sum insured to actual value.

  • Insurance Terms
  • 2 min read
  • Part of speech: noun
  • Reviewed 2026-05-23
  • Also known as
  • average

Under-insurance Under-insurance triggers the average clause: payouts are scaled down by the ratio of sum insured to actual value.

What is under-insurance?

Insuring for less than full value = proportional payout. As a King Price client you will see under-insurance referenced on your policy schedule, in your claim documents, or in conversations with client care on 0860 50 50 50.

How under-insurance works

under-insurance is governed by the terms set out in the King Price Policy Document and the individual schedule issued for your policy. Your schedule always overrides the master wording where they differ, so the values, limits and conditions that apply to you appear there in plain English.

King Price reviews the application of under-insurance at every renewal, and any change to your risk profile, address, vehicle, security or claims history is taken into account. The Treating clients Fairly framework requires this detail to be communicated clearly before any change takes effect.

Example

Pieter rides a BMW GS 1250 around the Western Cape. R500k contents insured for R250k. Lose R100k , get R50k. In this scenario, under-insurance determines the practical outcome for the client. The exact numbers depend on the cover option, the excess on the schedule and the limits set out in the policy document.

Why under-insurance matters

Understanding under-insurance helps King Price clients make better decisions about cover. It affects the monthly premium, the payout at claim stage, and the steps required before and after an incident. Getting it right means no surprises at claim time.

King Price aims to make insurance great again with plain-English wording, transparent premiums and a direct relationship with clients. Clear terminology like under-insurance is part of that promise.

On this page

On this page

  1. What is under-insurance?
  2. How under-insurance works
  3. Example
  4. Why under-insurance matters
  5. Related terms

Frequently asked questions

What is under-insurance?
Under-insurance triggers the average clause: payouts are scaled down by the ratio of sum insured to actual value.
How does under-insurance work at King Price?
Under-insurance is applied according to your individual King Price policy schedule. The master policy document sets the baseline. Your schedule, which is bespoke to your cover, takes precedence where the two differ. For specifics, contact client care on 0860 50 50 50 or via WhatsApp.
Where does under-insurance apply?
Under-insurance applies across the King Price products and cover sections listed in the policy document. The categories most relevant for this term are Insurance Terms. Your schedule will indicate exactly where it applies for your cover.
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    Cobus van der Westhuizen

    Cobus van der Westhuizen is a digital marketing specialist in the South African insurance industry, with a strong focus on car insurance, consumer behaviour, and performance-driven digital strategy. As a Digital Marketing Partner at King Price Insurance, he plays a key role in driving online growth, improving customer acquisition, and translating complex insurance concepts into simple, practical insights for everyday South Africans. With years of hands-on experience in car insurance marketing, Cobus has worked extensively on campaigns, comparison platforms, and quote optimisation tools that help consumers better understand their cover, premiums, and excess structures. His expertise lies in simplifying insurance decisions through data-led strategies, user experience optimisation, and SEO-driven content. Cobus regularly contributes to educational content that helps South Africans compare insurers, understand policy structures, and make more informed financial decisions. His work is grounded in real industry experience, ensuring that every article is practical, relevant, and aligned with how insurance works in the South African market. Areas of expertise: • Car insurance in South Africa • Insurance premiums and excess structures • Digital marketing and lead generation • Insurance comparison platforms • Consumer-focused financial education

    Psst… This blog provides general info only and doesn’t count as financial or product advice from King Price or our legal and compliance experts. Remember, all our premiums are risk-profile-dependent, and T’s and C’s apply. Our most up-to-date KPPD (policy wording) can always be found here. 

    Our website T’s and C’s can be found here. 

    King Price Insurance Company Ltd is a licensed non-life insurer and registered financial services provider. (Reg no. 2009/012496/06 | FSP no. 43862)