Private Use Private use excludes commercial activity for hire and reward.

What is private use?

Personal/commuting use. As a King Price client you will see private use referenced on your policy schedule, in your claim documents, or in conversations with client care on 0860 50 50 50.

How private use works

private use is governed by the terms set out in the King Price Policy Document and the individual schedule issued for your policy. Your schedule always overrides the master wording where they differ, so the values, limits and conditions that apply to you appear there in plain English.

King Price reviews the application of private use at every renewal, and any change to your risk profile, address, vehicle, security or claims history is taken into account. The Treating clients Fairly framework requires this detail to be communicated clearly before any change takes effect.

Example

Naledi commutes daily between Centurion and Rosebank. School run, work commute = private use. In this scenario, private use determines the practical outcome for the client. The exact numbers depend on the cover option, the excess on the schedule and the limits set out in the policy document.

Why private use matters

Understanding private use helps King Price clients make better decisions about cover. It affects the monthly premium, the payout at claim stage, and the steps required before and after an incident. Getting it right means no surprises at claim time.

King Price aims to make insurance great again with plain-English wording, transparent premiums and a direct relationship with clients. Clear terminology like private use is part of that promise.