You know the feeling… You’re ready to watch something, but after 30 minutes of scrolling, you just give up. Or you walk into a shop for toothpaste and leave empty-handed because who knew there were 50 types?
Welcome to the paradox of choice, where having too many options doesn’t make life easier, it makes it way more stressful. In a world where we can pick from 100+ coffee flavours, unlimited career paths, and a million insurance policies, making a decision can feel like a high-stakes event.
So why does this happen? And how can you stop overthinking every decision and just pick already? Let’s break it down.
Too many choices = brain overload
Psychologist Barry Schwartz introduced the term ‘paradox of choice’, proving that more options = less happiness. Why? Because when we have too much to choose from, we:
- Freeze up.
- Fear making the wrong choice.
- Feel less happy with what we choose.
- Get exhausted from all the decisions (this is called ‘decision fatigue’ and yes, it’s a real thing!).
Ready to simplify your life and make decisions faster? Here’s how:
How to beat the paradox of choice
- Limit your choices. Don’t compare everything, just pick your top 3 options and choose from there.
- Go for ‘good enough’ instead of ‘perfect’. Done is better than perfect!
- Set a time limit for decisions. No more wasting hours picking between 2 almost identical things.
- Automate where you can. The fewer small decisions you make, the more energy you have for the big ones.
- Choose brands that make life easier. When it comes to insurance, go with a simple, hassle-free option like King Price Insurance (no stress, no overthinking!).
Final thoughts: Life’s too short to overthink everything
More choices don’t always mean better choices. Sometimes, they just mean more stress. The key is to simplify, trust your gut, and move on.
And if you’re tired of overthinking insurance? Go ahead and get a commitment-free quote from King Price by sending a WhatsApp to 0860 50 50 50, or clicking here. (Hey, some choices should be easy!)
Psst… This blog provides general info only, and doesn’t count as financial or product advice from King Price or our legal and compliance experts. Remember, all our premiums are risk-profile-dependent, and T’s and C’s apply. Our most up-to-date KPPD (policy wording) can always be found here.