At King Price, we’re so much more than just a building full of slush puppy zombies. We’re a family. That means there’s the odd clash, perhaps an incident of hair pulling, and the occasional water balloon fight. It also means we’re fun-loving, hard-working, and always around to lend a helping hand and a shoulder to cry on. That’s because we’re a real family built on values that actually mean something.
Key takeaways
- King Price is guided by 7 core family values, not just corporate slogans.
- These values have helped King Price become one of South Africa's fastest-growing insurance families.
- Every employee lives these values, which directly benefits clients through better service and fairer premiums.
- The culture is real: think slush machines, arcade games, and a team that genuinely cares.
- King Price believes that a happy, values-driven team delivers a better experience for every client.
Why values matter at King Price
Every family has its own rhythm. For some, it’s a Sunday pot roast and potatoes. For others, it’s karaoke nights and embarrassing home videos. For us, it’s our family values. These aren’t framed posters gathering dust in a boardroom. They’re the reason we show up, the reason we care, and the reason we’ve built something genuinely different in the South African insurance industry.
- Company values
- A set of guiding principles that shape how an organisation and its people behave, make decisions, and treat one another and their clients.
Our values turn each and every employee into a member of the King Price family, fit to save the world from poor service and ridiculously high insurance premiums. That’s a big claim, but it’s one we back up every single day.
Company culture and values are consistently linked to employee satisfaction, client retention, and business performance across industries.
The 7 wonders of our royal kingdom
Each of our 7 values plays a specific role in keeping our kingdom running smoothly. Together, they’ve helped us grow faster than almost any other insurer in South Africa, and they’re the foundation of every interaction our clients have with us.
We’ll be unpacking each value in detail on our blog, showing you exactly how it’s shaped who we are and what we deliver. But here’s the short version: these values are the reason our clients stay, the reason our team thrives, and the reason the kingdom keeps growing.
King Price Insurance has grown to become one of South Africa's fastest-growing short-term insurers since launching in 2012.
What living these values looks like day to day
Values only mean something if you can see them in action. At King Price, you’ll find them in the small things as much as the big ones.
- Free slush and popcorn in the office (yes, really)
- Arcade games for when the brain needs a reset
- A rewards system that recognises people who live the values
- Open-plan offices that keep communication honest and open
- A culture where asking for help is encouraged, not judged
- Leaders who roll up their sleeves alongside their teams
These aren’t perks bolted on to make the company look good. They’re expressions of a culture that puts people first, whether those people are our team members or our clients.
A company's values are only as strong as the behaviours they produce. When people genuinely live their values, clients feel it immediately.
How our values translate into better insurance for you
Here’s the part that matters most if you’re a client or thinking about becoming one: our values aren’t just an internal affair. They have a direct impact on your experience as a policyholder.
| What we believe | How it shows up for clients |
|---|---|
| People over profit | Premiums that decrease as your car depreciates |
| Transparency over fine print | Plain-language policies with no hidden surprises |
| Service over scripts | Real people who actually help when you call |
| Innovation over tradition | Digital tools that make getting a quote and claiming easy |
| Family over hierarchy | A team that treats your problem like their own problem |
Insurers that invest in client experience and culture consistently outperform competitors on retention and net promoter scores.
How to get a King Price quote in under 3 minutes
Curious whether our values show up in the price too? They do. Getting a quote is quick, easy, and built around your needs.
How to get a King Price insurance quote
Follow these steps to get a personalised King Price insurance price in under three minutes.
Visit the quote tool
Go to https://ssp.kingprice.co.za/?kpcid=20000588 and select the type of cover you need, whether that's car, home, life, or something else.
Enter your details
Fill in the relevant information about yourself and what you want to insure. The questions are plain English, no jargon.
Choose your cover
Review the cover options and pick the one that suits your needs and your budget.
Confirm and get covered
Check your price, read through the cover summary, and confirm. You're covered from the moment you say yes.
King Price client growth and satisfaction tracking
King Price has maintained above-average client satisfaction scores while growing its policyholder base significantly year on year, attributed in part to its values-driven culture and competitive premium model.
Join the royal family
Whether you’re already part of the kingdom or you’re still thinking about it, we’d love to hear from you. Got a thought about what makes a family stick together? Drop a comment on our Facebook page and tell us what family means to you.
And if you’re ready to experience what a values-driven insurer actually feels like, get an online quote today. The throne awaits.
Last reviewed:
Frequently asked questions
King Price is guided by 7 core family values that shape how the company treats its clients, its team, and the broader community. Each value is unpacked in detail on the King Price blog, showing how it drives real decisions and real outcomes.
King Price was built on the belief that insurance premiums should decrease as your car depreciates, and that clients deserve plain-language policies, real service, and a company that genuinely cares. The family culture and 7 core values are central to delivering on that promise.
King Price is consistently recognised for its unique workplace culture, which includes open-plan offices, a rewards system, arcade games, free slush and popcorn, and a leadership style that treats every team member as family. The company’s values guide hiring, performance, and day-to-day behaviour.
One of King Price’s core beliefs is that clients shouldn’t pay more than they need to. That’s why King Price introduced decreasing car insurance premiums, which reduce automatically as your car loses value. The values of fairness and transparency are built directly into the product.
You can explore King Price products, get an online quote, and read more about the company’s culture and values at kingprice.co.za. You can also follow King Price on Facebook, Instagram, and LinkedIn for updates, stories, and the occasional water balloon fight.
King Price’s values-driven culture is designed to produce exactly that. Real people answer calls, policies are written in plain English, and the company’s internal rewards system recognises team members who go above and beyond for clients. Client satisfaction is tracked and reported on regularly.
Update history (1)
- Updated article structure, added TL;DR answer box, key takeaways, FAQ schema, expert quote, comparison table, how-to steps, and citation blocks. Optimised for SEO, GEO, and AIO best practices.
