Market Value Market value is the price a willing buyer would pay a willing seller in normal trade.

What is market value?

Your car’s current open-market value. As a King Price client you will see market value referenced on your policy schedule, in your claim documents, or in conversations with client care on 0860 50 50 50.

How market value works

market value is governed by the terms set out in the King Price Policy Document and the individual schedule issued for your policy. Your schedule always overrides the master wording where they differ, so the values, limits and conditions that apply to you appear there in plain English.

King Price reviews the application of market value at every renewal, and any change to your risk profile, address, vehicle, security or claims history is taken into account. The Treating clients Fairly framework requires this detail to be communicated clearly before any change takes effect.

Example

Mandla owns a freestanding home in Bloemfontein. Retail R200k, trade R180k , market value R190k. In this scenario, market value determines the practical outcome for the client. The exact numbers depend on the cover option, the excess on the schedule and the limits set out in the policy document.

Why market value matters

Understanding market value helps King Price clients make better decisions about cover. It affects the monthly premium, the payout at claim stage, and the steps required before and after an incident. Getting it right means no surprises at claim time.

King Price aims to make insurance great again with plain-English wording, transparent premiums and a direct relationship with clients. Clear terminology like market value is part of that promise.