
The paradox of choice: Why too many options make you miserable
You know the feeling… You’re ready to watch something, but after 30 minutes of scrolling, you just give up. Or you walk into a shop for toothpaste and leave empty-handed because who knew there were 50 types? Welcome to the paradox of choice, where having too many options doesn’t make life easier, it makes it way more stressful. In a








